I had a lovely meeting with a lovely lady this week. We were talking about the need for a social media mentor โ sheโs in a great place for me, she knows that blogging and sharing is really important but needs a little help and encouragement in turning that knowledge into practice.
I know it works
Iโm a little bit further along that journey. Iโve known the importance of blogging for years and Iโve been doing it on and off. For 2014 I decided to put more process into it and, so far, Iโve managed to write a blog every week. And Iโve found three new clients through those posts. How great is that?
But I hate the word
You see, that meeting in a little coffee shop in Whitstable was very different to one I had late last year in an office in Faversham. Bear with me here, Iโm not just sprinkling keyword dust with these towns โ thereโs a perception that obviously people who meet in coffee shops in trendy, artsy places are going to be bloggers and that people who โhave a real jobโ are not.
And the chap in Faversham said pretty much that โ he saw blogging as the realm of the vain, egotistical and opinionated. Heโd obviously read some of my other blogs.
Heโs probably right in a lot of cases, but heโs being deceived by the word.
Blogging for business is about writing relevant, interesting content about your business regularly. If you call it a newsletter, a press release or an advertorial, it turns it round. Thatโs perfectly normal business practice.
Social Media is just another media
But itโs cheaper, faster, easier and more effective.
Donโt get caught up in the difference between social networking and social media โ one is playing around on Facebook and Twitter all day, the other is promoting and growing your business.
And donโt get turned off by the terminology โ the fancy words are for geeks like me, itโs the process and the return that is important for you.
I want to be your Social Media Mentor
No, this isnโt the ego taking over again. When I say social media mentor I donโt mean guru. I donโt know it all, I donโt do half as much some people out there. But I know what is working for me and I have loads of ideas to help other people.
By helping other people I actually help myself โ it gives me ideas and it motivates me to practice what I preach. That doesnโt mean Iโm going to do it for free, but the initial consultation fee is just a coffee and a bit of cake*โฆ all you have to do is contact me.
* biscuits may be considered